Katy Perry Capital Ball

In May of 2012 I worked alongside the team at Geodezik who were responsible for the original visual content, motion graphics, and animation for Katy Perry's performance at the 2012 Capital Ball in London. The concept for the song "Hot 'n Cold" was to create a Roy Lichtenstein-inspired world where all of the boyfriends and husbands can't seem to make up their minds whether they want to be in a relationship or not. The design process began with storyboarding each lyric and matching it with one or more Lichtenstein paintings. Once the visual narrative was finalized, I created multiple Photoshop documents (one set for each scene) which contained multiple layers and elements for the animators to bring the story to life.